- On 19/12/2017
- export, internationalization, russia, trade show
The three instruments to have in order to optimize the internationalization process, develop the business and sell the products in Russia are:
– Export Office
– Trade Shows
– Sale Network
With the export office, it is possible to reduce the distances with the Russian buyers and bring the company and his products directly in Russia close to the buyers. The buyer can contact the manufacturer in his own language and can come to see the products in the Show Room.
To have a ready organization in the Russian market, it is not enough. There is the need to promote the company, the brand and the products in the market in order that many potential buyers can know and buy the products. The main promotional instruments are the trade shows and the sale network.
Through the exhibition of the products in the main trade show, it is possible to make the products known to thousands of buyers, wholesalers, distributors and retail chains.
The specialized sale network contact the target buyer to promote the products and to invite the buyers to see the products in the Show Room. Have specialized vendors who knows the market is very important also during the trade shows not only to invite the buyers in the stand before the show but also to follow-up all the buyers who visited the shows and take the orders.
If you want to develop your business and sell your products in Russia contact us now.