Statistics of the market

Population (Mln)

GDP (Bln$)

Retail Growth (%)

Trade Volume (Bln $)

We help you sell in CIS markets

The CIS region offers exceptional growth opportunities for companies looking to expand their sales beyond traditional markets. With a combined population of over 240 million consumers and rapidly growing purchasing power, countries like Belarus, Kazakhstan, Armenia, Azerbaijan, and Moldova represent untapped potential for international suppliers.

The close economic and cultural ties between CIS nations create a strategic advantage: once your products establish presence in one country, expansion across the entire region becomes significantly easier. Local buyers and distributors are actively seeking quality international products to meet the demands of a growing middle class.

However, successfully penetrating CIS markets requires local expertise, established buyer relationships, and deep understanding of business practices that vary significantly from Western markets. At Eunion Capital we provide complete sales representation across the CIS region, connecting your products with qualified buyers while handling all commercial complexities.

Expected Growth (CAGR %)

Food and Beverage

Fashion

Gifts, Design & Decor

Cosmetic

Should you expand your sales to CIS markets?

The CIS region offers exceptional growth opportunities for companies seeking to expand beyond traditional markets. With a combined population exceeding 240 million consumers and rapidly growing purchasing power, countries like Belarus, Kazakhstan, Armenia, Azerbaijan, and Moldova represent untapped potential for international suppliers.

The CIS markets are characterized by strong demand for quality European products, particularly in categories like food & beverage, fashion, cosmetics, and home goods. Consumer preferences are shifting toward premium and international brands, creating ideal conditions for manufacturers to enter these markets.

However, successfully penetrating CIS markets requires local expertise, established buyer relationships, and deep understanding of business practices that vary significantly from Western markets. That’s why at Eunion Capital we provide complete sales representation across the CIS region, connecting your products with qualified buyers while handling all commercial complexities, from initial negotiations to final delivery.

Selling your products in CIS markets

International companies face unique challenges when entering CIS markets. Cultural differences, complex business practices, language barriers, and unfamiliar commercial regulations can make it difficult for foreign manufacturers to successfully sell their products in these regions.

Building relationships with qualified buyers, understanding local preferences, and managing financial and logistical aspects require local expertise and established networks that take years to develop independently.

To help our clients navigate these complexities and successfully sell in CIS markets, Eunion Capital provides comprehensive support through our specialized divisions:

Imports – exports

Investments

Corporate

Startup

Outsourcing

Whether you’re looking to connect with major distributors, place your products in retail chains, or establish long-term buyer relationships in Belarus, Kazakhstan, Armenia, or other CIS countries, Eunion Capital handles all commercial, financial, and logistical aspects of your market entry.

How we help you sell in CIS markets

1- Market Analysis & Product Selection

Before entering CIS markets, it’s crucial to understand which products have the highest potential and which buyers would be most interested. Market preferences vary significantly across different CIS countries, and what works in one market may not succeed in another.

At Eunion Capital, we analyze your product portfolio and identify the best opportunities within CIS markets. We evaluate demand, competition, pricing strategies, and match your products with the right target buyers and distribution channels.

2- Connect with Qualified Buyers

Finding reliable buyers and distributors is the most critical challenge when entering CIS markets. You need partners who understand your products, have established distribution networks, and can place substantial orders.

Our extensive network of buyers, distributors, and retail chains across all CIS countries allows us to connect your products directly with decision-makers. We identify and approach qualified buyers who match your product category and sales objectives, saving you years of prospecting.

3- Local Sales Representation

Successfully negotiating with CIS buyers requires local presence, cultural understanding, and fluency in local languages. Without proper representation, communication barriers and cultural differences can prevent successful partnerships.

Eunion Capital acts as your local sales office throughout the CIS region. We conduct all negotiations in local languages, present your products professionally, and handle all commercial aspects according to local business practices. Your products are represented by experienced sales professionals who understand both your needs and local market dynamics.

4- Trade Shows & Business Events

Participating in regional trade shows is essential for visibility in CIS markets. However, organizing stand space, logistics, and professional product presentation in foreign countries presents significant challenges and costs.

We exhibit your products at major CIS trade shows and business events at no additional cost. Your collection is displayed professionally in our exhibition spaces, where qualified buyers can see and order your products. We handle all aspects of participation, from setup to order collection.

5- Commercial & Financial Management

Managing orders, payments, logistics, and post-sale support across multiple CIS countries requires sophisticated systems and local expertise. Payment terms, customs procedures, and delivery logistics vary significantly across the region.

Eunion Capital manages all commercial and financial aspects of your CIS sales. We ensure buyers pay before shipment, handle all documentation, coordinate logistics, and provide ongoing support. You receive confirmed, paid orders without the complexity of managing international transactions across multiple countries.

Expand your sales to CIS markets with Eunion Capital

If you’re interested in expanding your sales internationally, the CIS region represents one of the most dynamic and promising opportunities available today. With 240 million consumers and rapidly growing purchasing power, these markets offer substantial revenue potential for companies with quality products.

At Eunion Capital, we provide complete sales support across all CIS countries, connecting your products with qualified buyers while managing all commercial complexities. Contact us and we’ll develop a personalized market entry strategy tailored to your products and sales objectives.

CIS MARKET