Middle East Market

Statistics of the market (Billions $)

Food and Beverage


Gifts, Design & Decor


We develop your business in the Middle East

Saudi Arabia, UAE, Kuwait, Bahrain, Oman, Israel and Qatar are among the most developed countries in the world. Although it’s taken a while for this region to get up to speed, the Middle East is now one of the most interesting areas of the world for businessmen and investors.

However, foreign investors and business owners should expect some very significant cultural differences when dealing with people from the Middle East. For that reason, and although foreign investments are increasing steadily in this economic region, it’s still not easy for foreigners to actually develop their assets and operations here.

In order to help you make the most out of the opportunities present in the Middle East, at Eunion Capital we can help you develop your business in this region and ease up all the difficulties that usually come with working in such a volatile but fast growing market.

Expected Growth (CAGR %)

Food and Beverage


Gifts, Design & Decor


Doing business in the Middle East

In Middle Eastern cultures, negotiation strategies and business customs differ from Western and East Asian cultures. People in the Middle East tend to avoid conflict when possible, but if it arises, they prefer to settle it quickly. In contrast, Westerners tend to avoid conflict unless absolutely necessary, and then prefer to resolve disputes as amicably as possible.

In honor cultures such as the ones present in this region, people are expected to act according to certain rules. People who break these rules are considered dishonorable. As such, when starting a new business or operation in the Middle East, it’s extremely important to understand the unspoken rules and customs that locals adhere to.

Moreover, in Middle Eastern culture, trust comes from repeated social interaction. When negotiating with someone, the Middle Eastern person assumes that the other person is untrustworthy until proven otherwise. This is completely different than what happens in other areas of the world, such as America or Europe.

For that reason, it can be extremely helpful to have somebody who can help you navigate the cultural differences that are sure to impact your business when you first start operating in the Middle East. At Eunion Capital we have a team composed of locals and international experts who will grow your business, help you establish connections and in general take care of anything you need in order to expand your venture here.

Set up your business in the Middle East

To fulfill the different needs of our clients, Eunion Capital is divided in 5 divisions:

Imports – exports





Whether you’re looking for a new import or export partner, want to invest in a local company or find somebody from abroad to invest in yours, or want to form a new business structure in the Middle East, we can help you navigate the intricacies of this unique market so you can focus on growing your company and taking advantage of the opportunities in this country.

Also, at Eunion Capital we can help you sell your products abroad, taking care of technical aspects such as finding buyers, setting up your import process, and getting in touch with local retail chains and distributors that will help you place them in the most profitable spots in the region.

Why should you work with us?

In complete contrast to most of the developed world, most of the countries in the Middle East are expected to grow steadily over the next decades. Although their economy used to be based mostly on natural resources (specially oil), nowadays this has changed completely.

This means that the Middle East presents a huge growth opportunity for those business owners who have the connections and know – how to successfully navigate the cultural differences and clashes that are sure to appear when working in this region. At Eunion Capital, we help our clients in the following ways:

1- Incorporating a company

Although countries like Saudi Arabia, Qatar or the UAE have some of the most straightforward company incorporation regulations in the whole world, creating a new company here can still be very complicated for foreigners.

We can help you navigate the ins and outs of this process and get your new corporation up and running as easily and quickly as possible thanks to our many years of experience.

2- Getting local connections

Arabs usually prefer to do business with people they trust and like. At first they might come across as distant and standoffish; but in reality, this is just a culture difference that is sure to shock foreign investors and business owners at first.

At Eunion Capital we can help you stablish your new commercial relationships in the best possible way thanks to our many connections in the Middle East. We will guide you through the whole process of establishing your new venture or finding investors in this area of the world.

3- Get inside the local supply chain

As we already mentioned, in the Middle East business is usually conducted in a more “familiar” way. This means that most buyers also tend to go for products, stores and brands they already know, and are a bit hesitant when introduced to new ones.

For that reason, at Eunion we can help you find importers and distributors among local brands in the Middle East; as well as display your goods in local retail chains and trade shows, which will increase your sales exponentially.

4- Make the most out of your Middle East business

Navigating the business culture of a new country can be extremely difficult for a person who’s just arrived there. In order to make this process as painless to you as possible, we’ll help you develop symbiotic, commercial synergies with local partners and do business with people you can trust.

Whether you’re looking for new employees, distributors or investors, we’ll get you in touch with people with whom you can create a win – win relationship in the Middle East.

Create your Middle East business with Eunion Capital

If you’re interested in expanding your business abroad, the Middle East can be one of the best places to find investors or products, and a great location to sell your existing services. However, in order to truly benefit from its immense opportunities, you’ll need help from a trusted partner.