Initial Strategy: Our consulting company commenced a 2.5-year cooperation with a French perfume brand, priced at 400 euros per bottle, with the goal of entering retail chains and large department stores in the USA and Asia.

Solution: Before starting work in Asia, we conducted market research to better understand the landscape. We held one exhibition in the USA and another in Asia to gauge buyer reactions to the product. We also established contact with large department stores. After promoting the perfume in these markets and holding exhibitions, we received positive feedback from potential buyers. Successful negotiations with Macy’s were conducted in the USA, while in Japan, we secured a presence in Takashimaya, and in Vietnam, we entered the ViinRiic Niche Perfume Gallery Hanoi.

Outcomes: The strategic exhibitions, market research, and targeted promotion led to successful partnerships with major department stores in the USA, Japan, and Vietnam. The French perfume brand has gained a strong presence in these markets, thanks to its entry into Macy’s, Takashimaya, and ViinRiic Niche Perfume Gallery Hanoi.

Future Strategy: Our strategy for the future includes expanding marketing efforts, participating in more exhibitions, and securing access to additional large department stores. These initiatives will further bolster the French perfume brand’s presence in the USA and Asia, ensuring continued growth and success in these competitive markets.

Initial Strategy: Our consulting company began a 3-year partnership with a luxury Italian skincare brand, priced at €150 per set. The brand’s goal was to enter Russia’s high-end wellness centers and luxury spas, which are known for catering to affluent customers seeking premium skincare solutions. The skincare line included organic and natural ingredients, a key selling point for the environmentally conscious and health-aware Russian market. Our first objective was to introduce the brand to wellness professionals and establish it as a must-have in the country’s leading spas.

Solution: We conducted in-depth market research to identify the wellness centers and spas that aligned with the brand’s target clientele. Exclusive product demonstrations were organized at Moscow’s and St. Petersburg’s top spas, where influential spa owners were invited to experience the products firsthand. Additionally, we launched an influencer marketing campaign, collaborating with Russia’s most popular beauty and wellness influencers, who endorsed the brand’s luxurious, natural ingredients through social media. A dedicated PR campaign was also employed, focusing on eco-conscious trends in beauty, and the uniqueness of Italian craftsmanship.

Outcomes: After a series of high-profile product demonstrations and partnerships with key influencers, the Italian skincare brand secured long-term contracts with luxury spas and wellness resorts across Moscow and St. Petersburg. Within the first year, the brand saw a 40% increase in sales, establishing a strong foothold in Russia’s high-end skincare market. The brand was also featured in several prominent Russian beauty magazines and wellness blogs, further elevating its reputation.

Future Strategy: Looking forward, the strategy includes expanding the product range to cater to more specialized skincare needs, such as anti-aging and hydration products. Additional marketing efforts will focus on growing the brand’s presence in high-end department stores in Russia, as well as expanding into other major cities like Kazan and Sochi. There are also plans to collaborate with luxury hotel chains, offering exclusive spa packages featuring the brand’s products.

Initial Strategy: Our consulting firm embarked on a 2-year partnership with a German hair care brand looking to expand into the Asian market. Priced at €80 per bottle, the product line was designed for high-end salons and included shampoos, conditioners, and hair serums made from natural ingredients. The brand’s key selling points were its use of advanced German engineering and its commitment to eco-friendly formulations. The initial focus was on entering the competitive markets of Japan and South Korea, two countries with a strong emphasis on hair care and beauty standards.

Solution: We organized product launch events in major cities like Tokyo and Seoul, collaborating with high-end salons and top-tier hairstylists to demonstrate the product’s effectiveness. Seminars were conducted in these salons, where professionals were invited to test the products firsthand. Additionally, we worked with popular local beauty influencers and hair experts to review the products on their social media channels, targeting audiences that valued innovation and luxury. The marketing materials were adapted to local languages, and product packaging was tweaked to align with Asian design preferences.

Outcomes: The launch events and influencer campaigns successfully generated buzz around the brand. Within the first six months, the German hair care line had secured partnerships with high-end salons across Japan and South Korea, significantly increasing its visibility in the region. Retail sales in luxury beauty stores also saw an uptick, with a 35% increase in overall revenue in Asia. The brand also received media coverage in prominent beauty publications, further solidifying its presence in the market.

Future Strategy: The next steps involve further expanding into the Chinese and Thai markets, where interest in premium, eco-friendly hair care is growing. There are plans to introduce new product lines specifically tailored to Asian hair types, focusing on hydration and scalp care. The brand will also participate in more international hair care exhibitions in Asia to continue building relationships with industry professionals.

Initial Strategy: We partnered with a Spanish organic makeup brand for a 1.5-year engagement, aiming to introduce its eco-friendly products to Russia’s rapidly growing beauty industry. With prices starting at €45 per item, the brand featured products such as organic lipsticks, foundations, and blushes, targeting boutique beauty stores and online platforms. The initial strategy was to leverage the increasing consumer demand for natural and eco-friendly products, positioning the brand as a premium option for environmentally conscious consumers in Russia.

Solution: We organized a series of exclusive launch events in Moscow’s boutique beauty stores, where beauty influencers, media representatives, and potential retail partners were invited to test the products. The brand was heavily promoted through social media platforms, with a focus on Russian beauty bloggers known for their eco-conscious values. We also collaborated with environmental organizations and local eco-beauty expos to reinforce the brand’s sustainability credentials. A dedicated online campaign was launched, targeting the growing segment of Russian consumers looking for natural beauty alternatives.

Outcomes: The campaign was successful, resulting in the brand being featured in several high-profile Russian beauty magazines and eco-beauty blogs. Within the first year, the Spanish makeup line secured partnerships with major online platforms and boutique beauty stores, significantly boosting its sales. The brand’s eco-friendly packaging and organic certification helped it stand out in a crowded market, and sales continued to grow steadily throughout the partnership.

Future Strategy: Going forward, the focus will be on expanding the product range to include more specialized organic beauty items, such as eye makeup and skincare-infused cosmetics. The brand plans to collaborate with Russian eco-friendly lifestyle influencers to continue building its presence in the online market, while also exploring opportunities to enter department stores and larger retail chains.

Initial Strategy: Our consulting team began a 3-year collaboration with a British fragrance brand, priced at €250 per bottle, with the goal of entering the highly competitive U.S. luxury fragrance market. The focus was on showcasing the brand’s rich heritage and artisanal craftsmanship, emphasizing its exclusivity and appeal to luxury buyers in department stores and fragrance boutiques. The U.S. market, particularly in cities like New York and Los Angeles, was identified as the primary target due to the high demand for niche, high-end fragrances.

Solution: We organized a series of high-profile launch events in New York and Los Angeles, attended by luxury buyers, media, and influencers. The brand was positioned as a premium, artisanal fragrance with British elegance, drawing on its history and heritage. Exclusive VIP shopping experiences were held, allowing guests to personalize their fragrance purchases. Simultaneously, we launched a PR campaign targeting fashion and lifestyle magazines to highlight the brand’s craftsmanship and exclusivity. Partnerships with luxury fragrance influencers also helped generate awareness online.

Outcomes: The brand successfully secured shelf space in leading department stores such as Bloomingdale’s and Neiman Marcus within the first year. Sales grew by 50%, and the brand was featured in several high-profile fragrance and lifestyle magazines. The exclusive nature of the product, coupled with its British heritage, resonated well with American luxury buyers, solidifying the brand’s reputation as a top-tier fragrance in the U.S. market.

Future Strategy: In the future, the brand plans to expand its product line to include limited-edition collections and personalized fragrance services. Further marketing efforts will focus on growing its presence in other key U.S. cities such as Chicago and Miami, while also exploring opportunities for pop-up stores and exclusive retail partnerships.